Feijoa
Feijoa is a pay-save company rethinking how Kiwis can do exactly that. Their mission is to make saving for your future as simple as spending. Through their mobile app, Kiwi’s can round up their everyday purchases and send the difference directly into their KiwiSaver account.
When co-founders Benjamin Davin and Mark White-Robinson came to us, they had a simple but powerful idea, ‘Imagine if every New Zealander could build a brighter financial future by growing their KiwiSaver account with every purchase. We partnered with their team to help refine their mission, develop their app further and develop a name and identity that reflected the positive impact they could have on New Zealand’s financial future as well as their ambition for growth.
The name Feijoa and the icon represent two simple but powerful ideas; that generosity is in our nature and we have prosperity in New Zealand that we can share. This same spirit underpins the brand’s personality. It informed our approach to designing the user experience and ensured that the brand’s graphic language reflected the team’s refreshing optimism.
Secure, simple and frictionless. Early on in our research phase we paid close attention to the onboarding experiences of typical finance apps. The common thread was that they are time consuming and convoluted. We minimised these pain-points for new users by providing assurance in security while ensuring the onboarding language was simple, the user journey concise and the visual experience fresh and thoughtful.
For easy navigation, the app structure is designed using a cards sorting system. The dashboard heroes the total Round-Ups saved, keeping widgets such as ‘Round-Up’ splits or “Round-Up Projections easy to navigate to and edit.
Depicting a fruitful future. Feijoa makes it possible for everyone to save for their future, so we ensured that the graphic language and illustration style reflected their refreshing optimism. From small spenders to big dreamers, everyday moments to family milestones, we developed a suite of illustrations that reinforced how Feijoa moves you closer and closer to your financial goals.
